Lovage company logo
It's easy to see that online booking software has numerous advantages! Check out different scheduling softwares to see which is right for you. 

Squire vs. Schedulicity

In recent years, there has been a rise in customers using online booking software to book appointments and prepay for services. Booking software is efficient, convenient, helps increase revenue, improves customer satisfaction, and helps you save time. It has helped owners save time by not having to schedule appointments on behalf of clients. Additionally, it helps businesses avoid double bookings by not allowing customers to book appointments in time slots that are already filled. Lastly, customers prefer online booking and even seek out businesses that offer scheduling software that allows you to prepay for your services. 

It's easy to see that online booking software has numerous advantages! Check out different scheduling softwares to see which is right for you. 

Client Management:

Squire and Schedulicity both provide centralized client information with client cards on file and allows you to maintain client profiles and histories on their databases. Both also provide automatic notifications and reminders of client appointments and activity. Schedulicity additionally provides the option to import old clients and invite new ones onto the booking software. 

Brand Management:

Brand management on Squire allows you to create a custom mobile app that includes your branding and reports. Additionally, Squire offers website and social media integrations which makes it easier for potential clients to book an appointment with you. On the other hand, Schedulicity offers personalized email marketing where you can add your logo to pre-designed email templates. These email campaigns allow you to offer special promos, classes and show clients your new products. 


Booking appointments online is made easy with Schedulicity and Squire. To make sure you have a constant flow of appointments, these booking softwares have the option to waitlist clients when appointments become available and these softwares help schedule recurring appointments. Squire and Schedulicity offer Streamlined booking and can be integrated with Google, Instagram, Facebook, and more. In addition, Squire offers a walk-in kiosk for anyone who didn’t book an appointment in advance and allows you to take prepayments for anyone who booked online. Yet, Schedulicity offers additional security when booking appointments by taking prepayments, blocking repeated no-show clients, and tweaking appointments.

Squire Features Page

Business Management:

When it comes to business management, Squire offers a vast variety of tools such as staff management, inventory management, booth rental and scheduling management, leaderboard analytics, referral tracking, payroll management, performance metrics, and allows you to manage shifts, commissions and tips. Both Squire and Schedulicity allow availability and booking management along with the option to include multiple locations. Schedulicity, however, offers class management features and customizable policies and waivers.

Payment Processing:

Squire helps with payment processing using an integrated register and card reader. This software also notes product sales and inventory tracking and reporting. While Schedulicity offers a built-in payment processor w/ a 2.5% processing fee + 15¢ for all transactions. Both softwares provide the option for contactless payments and will auto-charge no-shows.

Marketing Tools:

Both booking softwares offer robust marketing tools to help engage customers and promote your business. Squire enables you to market to your clients directly with customer engage™, it offers Google business site integration, and you can create promo codes, gift cards, and loyalty programs to help with customer retention and acquisition. Schedulicity’s marketing tools, on the other hand, provide the option to market special offers, discounts, and custom package deals. In addition, this software allows you to encourage clients to invite friends with the option of Group Bookings. It also offers a tool to let you add your own branded business listing to their marketplace which includes over 25 million clients. 

Schedulicity Features Page

Target Market:

Schedulicity is directed towards a variety of businesses including acupuncture, auto, barbers, beauty, biz services, body art, chiropractors, cleaners, counselors, dental, education, film, government, hair stylists, health, integrated medicine, lashes, life coach, massage, medical spas, music, nails, other, personal training, pet care, pilates, retail, skin care, social, spa, spiritual, sports, travel, voice/dance, wellness center, yoga. Yet, Squire is primarily intended for barbershops, salons, nail bars, and spas.


Squire’s pricing for an individual barber: PRO Independent Barber ($30/month) and Executive Independent Barber ($100/month). Pricing for multiple barbers with one location: PRO ($100/month), Executive ($150/month per location), and Titan ($250/month per location). Squire also allows for multiple locations at an additional cost. Schedulicity’s pricing is simple with Solo Provider Unlimited ($34.99/month), Growing Business Unlimited ($44.99 - $84.99/month depending on number of providers at your location), Big Business ($94.99/month with 7+ providers), and there is also a free option for up to 10 appointments.

Regardless of which platform you choose, you’ll still need your phone calls answered and Lovage is the best choice! Lovage works with both Schedulicity and Squire.

Ready to get started?

Start Free Trial

Check Out These Posts

Original insights that will help your business take steps towards success

Check Out Other Posts