Barber Shops
·
10 min
How to Get More Barber Clients with Google Business Profile (Easy, Step-by-Step)
Want more clients? Use Google Business Profile to rank higher, get reviews, and boost bookings. A fast, easy plan for barbers.
Want more people in your chair? Use your Google Business Profile (GBP). It’s free, it shows your shop on Google Search and Google Maps, and it helps you book more haircuts fast. This guide is simple, keyword-rich, and written so anyone can follow it.
Why Google Business Profile matters
Shows your shop when people search “barber near me” or “barber in [Your City]”
Lets people call, book, get directions, and read reviews in one place
Helps you rank higher in the Map Pack (the top 3 map results)
Step 1: Claim and verify your profile
Search your shop name on Google.
If you see it, click “Own this business?” and follow the steps.
If you don’t see it, go to Google Business Profile and create it.
Verify by phone, video, or mail.
Step 2: Use your real Business Name, Address, Phone (NAP)
Use your real shop name (no emoji, no extra words).
Add your full street address.
Use a number that you answer.
Make sure this info matches your website and social pages.
Why: Google trusts accurate, matching info.
Step 3: Pick the right categories
Primary: Barber shop
Secondary (if they fit): Hair salon, Men’s barber, Beard barber
Tip: Don’t add extra categories you don’t offer.
Step 4: Write a simple, keyword-rich description
Keep it friendly and local.
Template you can copy:
“We are a barber shop in [City, Neighborhood]. We cut men’s hair, kids’ hair, and do beard trims, fades, and hot towel shaves. Book online for same-day or next-day cuts. Walk-ins welcome.”
Include phrases like “barber in [City]”, “men’s haircut [City]”, “beard trim near me.”
Step 5: Add your services (and prices if possible)
Add Men’s Haircut, Skin Fade, Beard Trim, Line-Up, Kids Cut, Hot Towel Shave, etc.
Put short, clear descriptions.
Add prices so people can decide fast.
Why: Services help you rank for those keywords.
Step 6: Turn on online booking
Add your booking link (Booksy, Square, Fresha, GlossGenius, etc.).
Use the “Book” button in Google Business Profiles.
Shorten the steps: fewer clicks = more bookings.
Step 7: Set hours (and holiday hours)
Add regular hours and special hours for holidays.
Keep them updated so Google shows “Open now.”
Step 8: Add great photos (every week)
Post 3–5 new photos each week:
Before & after cuts
Beards and fades
The shop inside and outside
Team photos with smiles
Tip: Use bright light. Hold the phone steady. Crop tight around the cut.
Step 9: Post weekly updates
Use GBP Posts to share simple offers and news:
“Back-to-school fade special – book now.”
“New barber on Saturdays – walk-ins welcome.”
“Hot towel shave Father’s Day deal.”
Post template (copy/paste):
Title: “Fresh Fades in [City] – Book Today”
Text: “Need a clean cut or beard trim? We’ve got you. Fast booking, fair prices, friendly barbers. Book online now.”
Button: Book
Step 10: Get more 5-star reviews (the right way)
Ask every client right after the cut.
How to ask in person:
“Hey, if you liked your cut, could you drop us a quick 5-star review on Google? It really helps us get found. Here’s the link.”
Text message script:
“Thanks for coming in today! If you loved your cut, a quick Google review would mean a lot: [your review link]. Thanks again! – [Shop Name]”
Make it easy: Use a QR code or tap card at the front desk so clients can scan and review in seconds.
Always reply to reviews—even the good ones:
“Thanks, [Name]! See you next time for that skin fade.”
For a bad review: “Sorry we missed the mark, [Name]. Please call us at [phone] and we’ll make it right.”
Step 11: Turn on messaging
Let people send a quick message from your profile.
Answer fast.
Use short replies and offer your booking link.
Example:
“Hey! We can take you at 3:30 or 5:00. Book here: [booking link].”
Step 12: Use the Q&A section
Add common questions (and answer them yourself):
“Do you take walk-ins?”
“Can I book online?”
“Do you cut kids’ hair?”
“Free parking?”
This adds helpful keywords and saves time on calls.
Step 13: Add products or a “Menu”
If you sell pomade, combs, or aftershave, add them.
If you don’t, make a Service Menu with names and prices.
Step 14: Local keywords to sprinkle in (naturally)
Use in your description, posts, and photo captions:
“Barber in [City]”
“Fade in [Neighborhood]”
“Men’s haircut near [Landmark/Street]”
“Beard trim near me”
“Walk-in barber [City]”
“Kids haircut [City]”
Don’t stuff keywords. Just write like you talk.
Step 15: Check your Insights (what’s working)
Open GBP Insights each week:
How many views and calls?
How many bookings?
Which photos get the most views?
Which keywords people used to find you?
Do more of what works.
One-Day Quick Wins (do these today)
Claim and verify your Google Business Profile
Fix your Name, Address, Phone
Add services, hours, and booking link
Upload 10 good photos
Post one offer
Ask 5 happy clients for reviews and reply to all
5-Minute Daily Habit
Post 1 photo or 1 short update
Ask every client for a review
Reply to all new reviews and messages
Check bookings and fill empty slots
Copy-Paste Templates
Business Description (short):
“We are a friendly barber shop in [City]. We do men’s haircuts, fades, kids cuts, and beard trims. Walk-ins welcome. Book online for fast service.”
Review Ask (card or sign):
“Love your cut? Please leave us a 5-star Google review. It helps other people find our barber shop in [City]. Thank you!”
Photo Caption Ideas:
“Clean mid fade in [City]. Book now.”
“Sharp beard trim today. Walk-ins welcome.”
“Back-to-school kids haircut special.”
Weekly Post (offer):
“$5 off beard trims this week only. Book online. Barber shop in [City] with fast service and friendly barbers.”
Final Tips
Keep your profile fresh.
Keep your hours correct.
Keep asking for reviews.
Keep posting photos.
Keep it simple and local.
Do these steps, and your Google Business Profile will help you get more barber clients, rank higher, and book more haircuts—week after week.
